Posts Tagged ‘bronxville’

SCOTCH and SODA Sweat, and other things

Wednesday, November 24th, 2010

Catie, Emma, and I all wanted to make the most of our time in Marseille, so we spent the majority of not only the days but also the evenings walking around the city. I’ve talked before about my affection for night photography, and the winding streets of Marseille offered plenty of good new content. I could ramble on for a little while now about some of the things we saw, or the pleasant taste of the nighttime sea air coming off the Mediterranean, but frankly I need to cut straight to the point of this post; while we were walking along some random street in a city in France, we glanced at a small clothing store display window and saw a BRONXVILLE sweatshirt for sale.

Marseille, France (Nov 12, 2010)

Photo taken in Marseille, France on November 12, 2010.

Before we go any further, be sure to take a good close look at that picture. Everything about the display of that sweatshirt in a shop in the middle of Marseille is so incredibly bizarre, that I don’t even know where to begin. For anyone totally clueless, Bronxville is a very wealthy self-proclaimed ‘village’ with approximately 6500 residents about 15 miles north of Manhattan in New York State. (According to Wikipedia, it is actually one of the places in the country with the most affluent households and the highest average incomes.) Sarah Lawrence College (from which both Catie and I graduated) happens to be located in Bronxville. Actually, to be more precise, SLC sits mostly in the much less prestigious city of Yonkers, but the college is very careful about associating itself (including its postal code) instead with Bronxville as much as possible since it has such a nice (and did I mention wealthy?) high-class reputation.

OK, so the obvious general question is – how did a Bronxville sweatshirt end up in Marseille? Who knows. And why did someone put it there? Well, it does also say “NEW YORK” underneath, and it seems like no matter where you go in the world, there will always be people who want to associate themselves with New York. That’s fine! I’m not judging! New York is a great place. I love it there!

The next weirdest part of the display is the listed price of the sweatshirt. Over the course of my last three months living and squandering money in France, I have become intimately familiar with the exchange rate between the Euro and the American dollar. It has remained fairly consistently at a rate of at least $1.33 for every €1.00. (In other words, for whatever price you see in France, add on an extra third of that to get the true cost for us American suckers. After you do that, feel free to cry a little before paying the probably egregious sum.) That means that this Bronxville sweatshirt – which in my opinion is rather old and ratty-looking, not to mention just plain boring – is being sold in a French shop for almost $45. I don’t think even the swindlers who work at the Sarah Lawrence College bookstore would try to charge that much for such a sweatshirt. Who is buying this for $45? I honestly can’t imagine.

Finally, we get to what I think is easily the strangest part of this enigma. Why is it labeled as a “SCOTCH and SODA” sweatshirt? Is it because this is the type of article of clothing that you would only want to wear while lounging about, drinking scotch and soda? (For that matter, do people lounge about, drinking scotch and soda? I haven’t the foggiest.)

EDIT: I did some research, and I found out that Scotch & Soda is actually the name of an “Amsterdam Couture” fashion design house, specializing in very expensive clothes. I can’t actually find the Bronxville sweat anywhere on their website or store, but let us assume that it is indeed designed and distributed by this company. I have to say, I think this makes it even weirder! What is expensive and fashionable about a shabby blue Bronxville sweatshirt!? Who in Amsterdam decided this was a chic idea?! Have they been to Bronxville before? Were they trying to make a BRONX sweatshirt instead, and just got confused? (Not that I would consider a Bronx sweatshirt particularly “chic” by any regard, but it would at least be more imaginable than Bronxville!)

I am sure this mystery will never be solved. Maybe if I had stayed in France long enough, I would have started seeing fashionable young ladies wearing black tights, tall boots, and sweatshirts featuring the names of other somewhat obscure locales in Westchester County. Who’s to say, really…

Marseille, France (Nov 12, 2010)
Marseille, France (Nov 12, 2010)
Marseille, France (Nov 12, 2010)
Marseille, France (Nov 12, 2010)
Marseille, France (Nov 12, 2010)
Marseille, France (Nov 12, 2010)
Marseille, France (Nov 12, 2010)
Marseille, France (Nov 12, 2010)
Marseille, France (Nov 12, 2010)
Marseille, France (Nov 12, 2010)
Marseille, France (Nov 13, 2010)
Marseille, France (Nov 13, 2010)
Marseille, France (Nov 13, 2010)

Photos taken in Marseille, France on November 12-13, 2010.